To reduce millions of pounds that Yorkshire Water spend each year in unblocking the sewers and drains as a result of customers pouring cooking fat, grease etc down the sink.
To raise awareness amongst Yorkshire Water customers of the problems associated with the disposal of cooking fat, grease etc by pouring them down the sink.To provide a clean and convenient alternative to the above.
20,000 Yorkshire Water branded Fat Traps ® to give out to the public to take home and use
A major 'road show' was undertaken. Fat Traps ® were distributed together with supporting literature, staff were on hand to explain in more detail the issues associated with fat disposal.